This is a user triggered drip sequence that will help a sales person engage with a contact that did not answer the phone. The idea is simple, if you tried to call and you left a message, give the prospect an opportunity to book a meeting with you.
If you are starting your marketing automation journey, lead nurture could be a new concept and you don't know where to start. Then check this one out.
Previously if an organization wanted to host multiple webinars over a day or week, for example, they would have to create a new campaign for every single instance of each webinar. That would mean creating a new landing page for each, repeating the email and promotional steps for each campaign, and filling out the details of the webinars over and over again. But wait! What about the cloning feature? Doesn’t that eliminate typing the information repeatedly? Maybe some details could be cloned across campaigns but things like dates and times would be different. As you can see, it can quickly become a confusing mess. This campaign will save you days of work!